FINALLY, a decent solution for SharePoint Reporting - for free! Check it out:
FREE SharePoint Reporting - CardioLog Lite
The visitor segmentation and light javascript implementation are perfect for small to medium size environments, looking to improve the OOTB reporting. Intlock also provide a bunch of other report bundles and paid for versions for more demanding situations. I definitely encourage you to evaluate this edition, which you can download and install on your test machines quickly and painlessly.